The Zimnat Group, which exhibited this year at the Harare Agricultural Show for the first time, won the Best First Commercial Exhibit in Any Sector Award for its stand.
Its stand was judged the best from among more than 100 new entrants in this category. The entire Zimnat group, including its general insurance, life assurance and microfinance companies and the Funeral Services Group, was represented at the stand.
The stand was designed to be similar in its ambience and customer service to any Zimnat branch. Visitors to the stand were able to make general enquiries, sign up for an insurance policy or alter an existing policy, in the same way as they could at any Zimnat branch.
There were branded gifts for those who signed up for any Zimnat policy and for those who referred them to Zimnat. There were also instant pop-a-balloon prizes. There was a daily quiz at the stand, with prizes for correct answers.
Visitors to the stand also had an opportunity to discuss with Zimnat financial advisors investment options and plans for their financial future.
President Emmerson Mnangagwa presented Zimnat with a trophy and certificate at the prize giving ceremony in Glamis Arena.
“We are delighted that on the first occasion we exhibited at the Harare Agricultural Show, our stand should be judged the best first time commercial exhibit in any sector,” commented Zimnat Group Marketing Executive Angela Mpala.
She said the show provided Zimnat with an opportunity to increase awareness of the various products and services it offered.
“The interest shown in our policies and in the financial services we offer was gratifying. It enabled us to demonstrate how we can make people’s lives better,” she said.